Free PDF Download

Conduct Flawless JTBD Customer Interviews

Use these worksheets during and after your customer interviews for maximum insights.

Ask brilliant questions for meaningful answers

Never forget to ask a brilliant question. The worksheet has over 20 essential JTBD questions.

Lead the interview like a pro

Lead participants through the JTBD timeline to pull out all the hidden motivating factors for their purchase.

Understand your true competition

Understand "why they buy" and what else they considered with our post-interview analysis workflow.

Hundreds of customer research calls for